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  • User Demographic by Country

Instagram Display Ads

 

Get more website visitors:

 

  • Show up in Desktop Newsfeed Timeline & Right Hand Side

  • Shows up Mobile Newsfeed Timeline

 

Technical Specs:

  • Image Dimension: 1080 x 1080 pixels

  • Image ratio: 1.9:1

  • Text: 125 characters

  • Link description: 30 characters (tbc)

  • File type: .jpg or .png

  • Your image may not include more than 20% text. See how much text is on your image.

Click to Web
Carousel
Instagram Carousel: 5 in 1 Slider Ads

 

  • Each Creative:  Image OR Video can be about a product

  • Each image leads to its own Destination URL

  • Use Image or Video Ads including Carousel to drive Clicks to Web

  • Carousel Ads cannot point to an Instagram Page

 

Where does Carousel Ads show?

  • Show up in Desktop Newsfeed Timeline

  • Shows up Mobile Newsfeed Timeline

Instagram Carousel Ad Benefits

 

Get more website visitors:

  • Putting more products or promotions in one advert gives people more reasons to click.

  • Carousel is like a Power Point Slide show on a user's Instagram Timelime

 

Increase conversion rates:

  • Each creative can show off additional features of a product

  • Every creative has a unique URL, so you can drive more traffic to different pages on your site.

 

Reach the right people:

  • Find new customers or remarket to existing ones by using Image or Video, and link with other targeting options such as Custom Audiences or lookalike audiences.

 

Optimization:

  • Best performing Image or Video will be positioned first.

  • Find out which Product Image//video drives the right behavior

  • Use this business intelligence to optimise for the right promotion, the right inventory to stock, the right discounts to offer on which product.

Carousel Technical IMAGE Ad specs

  • Minimum number of creative: 3

  • Maximum number of creative: 5

  • Image ratio: 1:1

  • Text: 300 characters

  • Minimum resolution: 600 x 600 pixels

  • Maximum resolution: 1936 x 1936 pixels

  • File type: .jpg or .png

  • Maximum size: 30MB per image

Instagram Video Ad

 

  • Show up in Desktop Newsfeed Timeline

  • Shows up Mobile Newsfeed Timeline

  • Click or Tap for Audio

  • Video View is counted at 3 seconds+

  • Video ads of up to 30 seconds in length, so brands can engage in richer storytelling

  • Click to your Website or IG or FB Page

Thumbnail:

  • Should match the aspect ratio of your video. 

  • Your thumbnail image may not include more than 20% text. 

 

Caption: 

  • Text only: 125 characters recommended

Video
Technical Video Ad specs

  • Video ratio: 1:1

  • Format: .mp4 

  • Video aspect ratio: 1.9:1 to 1:1

  • Minimum resolution: 600 x 315 pixels (1.9:1 landscape)/600 x 600 pixels (square)

  • File size: Up to 30 MB max.

  • Frames: 30 fps max.

  • Length: 30 seconds max.

Advanced Specs

  • Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan

  • Audio: Stereo AAC audio compression, 128 kbps+ preferredBit rate: 

  • No limit to bit rate file using two-pass encoding, as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

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